For many Entrepreneurs, it’s inevitable, that day when you stand before someone that could very much change your life in an instant. Pitching investors could be rough, torrid but could also be very fulfilling. In my case, I am certainly keeping an eye out potential investors since I am gradually closing in on the “closed beta” launch of my startup. In my case, I will need a good number of servers, need to bring in two or three people to join the team and as such will be seeking Angel Investment. I will be inviting beta testers in December and in January, making it public. The goal is to have as many brands, individuals etc… connecting with fans/customers via video with real time features. This will obviously require manpower and Investor funds.

Over the past 3 weeks, I have been preparing myself for the inevitable, and thought I should share what I have decided to be the key elements to preparing an Investor pitch. It will be my second time pitching investors and so I sort of have an idea of the kind of questions to look out for, the way they want to be approached and what they want the pitch to contain.

First let’s understand two things, these days you could either get an investor to give you money in exchange for Equity (a percent of you dear company) or convertible debt (borrow money to be paid back -most times with interest- and can be converted into equity under the right terms). It’s up to you as an Entrepreneur to determine which route is best for you. Personally I wouldn’t take $1million in convertible debt, that’s way too much debt on you in only your first few months of being live. I have decided that for my startup, I will be giving away some equity in exchange for the funding I will be getting.

I paid close attention to TechCrunch 5o some weeks back and saw a lot of Entrepreneurs talk about their startups. They were pretty much mass pitching, to not only the investors in the room, but investors following on TV, twitter, livestreams and so forth, so it was essential to be on their game. I particularly liked RedBeacon’s pitch and if you are looking to pitch an investor someday, you should watch events like these. You learn the key elements of a pitch, what should be in and what shouldn’t be. Here are a few ideas for you. Before going in to pitch an investor,

1.) Make sure you can explain you startup’s service in a sentence or two. Ofcourse there’s more to your startup than you can convey in 2 sentences but believe it or not, you need a punchline or should I say punch-sentence, that concisely describes you. It’s attractive to investors, and even to other Entrepreneurs.

2.) Make sure you are pitching the right person. Take for example, say I am an investor and I am all about tech, web 2.0 and real time data stuff. Say my last 4 investments have been in Twitter, Gaucho, Loopt, MeetUp. Won’t it be ridiculous of you to come up to me with a pitch about a new bio company you are looking to build? I think it just makes you the Entrepreneur look lazy, ill prepared and lacking focus…all traits of people Investors never want to do business with. So study the Investor, find out what they like to invest in, does your company fit well in his/her portfolio?

3.) Make sure you have a demo handy. It’s not enough to walk up to an Investor with just a biz plan and executive summary. Take a leaf out of Aaron Patzer’s book, carry you written pitch handy as well as your laptop to do a demo for every Investor you run into. Investors are easier to convince when you show them images and how things work than just a theory.

4.) Go prepared! There are those few questions that EVERY investor asks. Before you go in, make sure you’ve come up with a good answer for each. You don’t want to be stumbling on words or staring at the ceiling when they ask you a question, it shows lack of confidence and poor preparation. Maybe you need to watch sharktank a bit more to understand the workings of Investors if you are new to it, but they always want to know about the founders, the team behind the company, how do you intend to market the product? who is your competition? how will you keep your competition beneath you? how will you be making money? etc etc…

Finally, remember that investors are in business to make money too, so they will only invest in what they believe will benefit them. Does your company have a strategy that lets you and your financial backer make some profit in the end? This tremendously improves your chances, especially if you are already making money with that strategy. I will keep you up to date as things move along at Videfy. In the meantime I want to give special mention the the Gen Y startup of the week: CauseShare, a social fundraising platform built by Michael Kiser and Dave Adams. Thumbs up guys! keep it up.

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At this stage of development, my start-up is starting to take shape and things are finally beginning to fall into place. A section of the site will contain videos that cannot be downloaded or embedded and we struggled initially in deciding which of the available methods of doing this we would go with. Earlier this week though we found a way out and are working on that at the moment. I have severally found myself in a position where I have no clue what to do and could use the advice of someone who has experienced what I am going through. This brings me to the issue of Mentors and Start-ups. Many young Entrepreneurs try to avoid having an Advisor or Mentor on board, but I doubt that is such a good idea. The most popular reason why these ‘freshies’ do this is that they don’t like people telling them they are wrong or asking them to ditch one of their ideas because it’s not likely to work. I don’t like hearing that either. I don’t like people telling me my idea is not practical enough and that I should modify it, but I also know that it might be in my best interest to listen.

As far as Start-ups are concerned, a Mentor is someone who has been in the industry for much longer and has been involved in a number of startups himself/herself. The duty of this person is to advice you based on their experience and also help you out courtesy of the connections they have built while gaining that experience. Okay, that’s just a primary overview of what a mentor does. There are many other things a mentor brings to the table that could be invaluable and I will get to that in a minute. When looking to find a good mentor, make sure you look for someone who will add value to you in every way possible. A person who pays for servers and hardware for your start-up doesn’t automatically become a Mentor. There have been several scenarios where investors have become Mentors but it’s paramount that these people have been involved in other start-ups in the past as well. Finding a good mentor is not the easiest thing in the world but it’s not climbing Mt. Everest either.

With the advent of Social Media, it has become much easier to find people that will fill that position very easily. Sites like Twitter and LinkedIn are awesome places to find and link up with experts in your industry. While most Mentor – Founder relationships I have seen have been built and nourished offline, there is a rise in the number of founders meeting potential mentors online. The guys of MentalFloss did a Google search to find Samir Husni who turned out to be their Mentor. Samir had several years of experience with creating and marketing magazines. He knew what people will like to read and what they wouldn’t be so interested in reading, which made him a perfect Mentor in this industry. With his help and constant advice, they have grown Mental Floss into a household name.

I am not vast enough or experienced enough to know all the possible means of compensating Mentors, but I would imagine Cash payments and stock options are the most popular way. It is usually well worth the cost though, these people can help immensely so make sure you spend time researching your options and be careful making your final decision.

Here are a few other positives a good Mentor brings to the table:

• They have an outsiders view, and that combined with experience puts them in a position to see the good and not so good aspects of your start-up. They will then be able to advice you on how you can put yourself in a better position to succeed.

• They can open doors for you. Mentors usually know people who can be of help especially where it matters: Finances. They have connections with Angel Investors, VCs and can even hook you up with potential partners.

• They motivate you to go for more. Many Entrepreneurs are in business for the big bucks and so when you are doing well 2 years in, you might get a buy-out offer. In several cases, young entrepreneurs tend to jump on the offer, but if there’s potential to grow and be worth even more later, the Mentor acts as the ‘calm down’ factor who slows things down and steer you the right way.

• They hold your hands through the rough patches. Every Start-up goes through a trying period where things don’t seem to work out at all. These Mentors have experienced these testing times themselves and can keep you from giving up. They will offer a shoulder to cry on and push you forward, telling you things will get better.

Notice I said these are some positives a good Mentor brings to the table? A bad Mentor can completely destroy your dreams likewise. That’s an entirely different discussion however. So make sure you take time to look for a Mentor that will be right for you.

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I recently came across this website called IdealPitch and thought I needed to share with other entrepreneurs. I am personally not so big on VCs but if you’ve been involved in a start-up in the past, you know that there comes a time when you really do need funds from an external source. I am almost at that stage and so I set out to look for ways of getting money from Angel Investors and funding groups. That’s when I discovered IdealPitch.

The website is pretty user friendly and easy to navigate. Its premise is this, get several entrepreneurs with innovative ideas on the same platform with suitable Investors and let them interact. Simple as that. The service lets you create a user account as either an Entrepreneur or as an Investor, describe yourself a little and start looking for matches. Entrepreneurs are allowed to give a brief pitch of about one paragraph or two explaining what they are looking for, occupation, expected ROI and so forth, while Investors are also allowed to do the same.

I particularly like this service because of how easy it is to use. It is sort of a very basic social networking site for people involved or looking to be involved in start-ups. I definitely encourage everyone to check it out. They are growing fast and have a vast collection of Entrepreneurs and Investors already patronizing them.

IdealPitch blogs here

IdealPitch is also on Twitter

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Many entrepreneurs constantly face the battle for cashflow and a lot of times, money (the lack of it) is the reason why start-ups fail even before they’ve started. I have read many books and blogs where the general consensus is to come up with a brilliant idea, write up a solid business plan and pitch it to investors with the hope of getting funded. In reality however, it’s often very difficult to get money from external sources, not to talk of all the strings that are attached to striking such deals.

The most notable sources of external funds these days are the Venture Capital firms, Angel Investors and bank loans. The trouble for new entrepreneurs is that these people are not keen to invest in “unproven people”. Investors will tell you that they invest in people and not ideas, so if you are a first time start-up builder, your chances of securing money from these people are very small. VCs invest several millions, sometimes billions in companies and they prefer to invest in accomplished companies looking to grow. Angels often always tend to do the same but there are Angels who do invest in newbies, you just have to search extensively to find the right one. As far as bank loans go, if you don’t have solid collateral, you can kiss that source goodbye as well.

I am a fan of bootstrapping and it’s my preferred route for raising funds although I know there will come a time when I will need external funds. For now however, my idea is that I am still in the early stages of business development so I will make the most of my limited funds. There are two obvious advantages of bootstrapping that immediately jump out:  (a.) I have more time to focus on business development when I cut the time I spend looking for and contacting investors (who would probably tell me I am too risky to invest in anyway). (b.) I can successfully keep out other people from owning part of my company and telling me what to do or asking me to re-direct my dream because they want to make quick money.

There are many ways to bootstrap. Now they might not be the easiest way to go about things and it will certainly affect you as an entrepreneur personally. Some notable means include borrowing from friends and family, using personal savings, emptying trust funds (if you have one), taking mortgages e.t.c.

Some additional tips to help you bootstrap.

Be prudent: Realize that you don’t have tones of investor money to spend, you are infact spending your own money. Make sure that you don’t spend if you don’t have to. You don’t need to get an office space when your bedroom is spacious enough to take an additional computer table and chair. Make ever dollar count.

Cut Employee and overhead costs. Many start-ups out there have only two employees and there’s a reason for that. They are trying to save money and cut down on unnecessary expenses. If you can do it yourself, then make sure to. There are several other means of getting help: part-time, unpaid internships, outsource e.t.c. These are more cost effective ways of getting someone else on board.

Be sure about your decisions. When bootstrapping, never use your own money to “test the waters”. If you are not sure about something, then do your research, connect with people and seek advice. Many people believe Adwords is the way to go when looking to advertise, but not everyone is adept to what it takes to make it work. If you don’t know how to make the most of it you will suffer big time and lose a lot of valuable funds.

Word of Mouth: Sell yourself in the most cost effective way, word of mouth. Tell people and build contacts.

Try to re-invest early profit: I know of a T-shirt company owner who bootstrapped his way to several thousands of dollars in early profit and if you ask him today what his best business move was, he will tell you how he re-invested every dime of it into the company. The more you re-invest, the longer you keep out external investors, which is never a bad thing. It’s not exactly smart to take out all your profit and use it for personal purposes if you are really looking to grow your brand.

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