Generation-Y startup

For many Entrepreneurs, it’s inevitable, that day when you stand before someone that could very much change your life in an instant. Pitching investors could be rough, torrid but could also be very fulfilling. In my case, I am certainly keeping an eye out potential investors since I am gradually closing in on the “closed [...]

Ideas are the center of all the growth we have been able to achieve since making fire and the wheel all the way to iPhones and SUV’s. Someone had an idea to improve their lifestyle or the life of others and then put that idea into motion. More often than not we are seeing young [...]

This brilliant post was written by Donna Fenn, I highly encourage you to pick up her book Upstarts!
Small business owners are typically an optimistic lot, even in the face of dismal economic conditions. But a recent American Express OPEN Small Business Monitor survey found that GenY entrepreneurs are more optimistic than most. “More than three-quarters [...]

These days it seems like startups are springing up everywhere every single day and it’s a bit tiresome really to take it all in. All of a sudden myriads of people want to start companies, they don’t care if they have what it takes or not, they just want to build something successful. Just like [...]

Usually the beginning of an Entrepreneurial journey is the conception of the idea. It is what follows after that determines how successful your business will become however. Every business is unique in its goals and so the ingredients it needs to achieve them might differ, but there are certain things every Entrepreneur must include in [...]

Many young entrepreneurs are guilty of starting a Marketing campaign only after they have launched their product or their website has gone live. I have come to learn that it is a better idea starting much earlier, even before your prototype launches. Now this is a question that will certainly get varying answers from people [...]

Many people just know you as the awesome blogger and power woman behind Brazen Careerist, can you let us a little into the world of Miss Trunk?
I like to think that each of us working on the same stuff – figuring out who we are and what we want and how to get it. Those [...]

Did you say that you meant well and it wasn’t your fault? That you couldn’t be in 10 places at the same time and that you had no clue it was happening in your company? I doubt people will accept that if you are the CEO. When Amazon bought Zappos, there were only two names [...]

One of my favorite quotes reads: “If you always wait for the perfect conditions, you will never get anything done”. I have always lived my life with these words at the back of my mind. I mean back in college I had no car or lots of cash to spend on lovely dates yet I [...]

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Many entrepreneurs constantly face the battle for cashflow and a lot of times, money (the lack of it) is the reason why start-ups fail even before they’ve started. I have read many books and blogs where the general consensus is to come up with a brilliant idea, write up a solid business plan [...]